27/04/2023

FAO Schwarz LA Grand Opening

What happens when you bring a NY baseball icon like Reggie Jackson to the grand opening of a new FAO Schwarz flagship store to square off against LA Dodger legend Steve Garvey in a re-match of the 1978 World Series, all in the name of promoting Mattel’s Classic Baseball game? Cash registers ring, toy partners rejoice and media outlets buzz. :)

FAO Schwarz LA Grand Opening
FAO Schwarz LA Grand Opening
FAO Schwarz LA Grand Opening

Cadbury Gum Tasting Event

A gum-chewing PR fest I concocted for Cadbury: a “gum tasting” event at Le Cirque where media and influencers learned about the science behind flavor selection.

Cadbury Gum Tasting Event