Integrated PR campaigns
27/04/2023
FAO Schwarz LA Grand Opening
What happens when you bring a NY baseball icon like Reggie Jackson to the grand opening of a new FAO Schwarz flagship store to square off against LA Dodger legend Steve Garvey in a re-match of the 1978 World Series, all in the name of promoting Mattel’s Classic Baseball game? Cash registers ring, toy partners rejoice and media outlets buzz. :)
Cadbury Gum Tasting Event
A gum-chewing PR fest I concocted for Cadbury: a “gum tasting” event at Le Cirque where media and influencers learned about the science behind flavor selection.
Launch of VW Jetta in Times Square
An immersive beach-themed event we hosted in Times Square to mark the launch of the 2011 VW Jetta, complete with a beach theme, Katie Perry singing California Girls and more than 250 members of the press.
