Alan Marcus is a results-driven PR practitioner and storyteller with 20+ years of experience in developing public relations campaigns that drive business results and support strategic communications initiatives. I have extensive experience partnering with B2B tech and consumer lifestyle brands for Fortune 500 and growth stage companies.
I partner with public relations agencies and companies to provide public relations strategy and execution.
My services include:
- Strategic counsel: develop public relations strategies based on business and audience needs; counsel on all PR needs
- Narrative development & messaging: distill company messaging into a cohesive company, brand and product narrative to guide internal and external comms
- Media relations - consumer & B2B tech: proactive media outreach to all national and local business, technology, consumer and industry trade media outlets; print, online & broadcast
- Written communications - all forms of written communications for external and internal audiences including press releases, blog posts, bylines, employee communications, social media copy, web site copy and more.
- Creative PR campaign ideation: facilitate creative brainstorms for current and/or prospective clients, participate in agency brainstorm sessions, ideate on integrated communications programs
- Corporate communications: strategic planning & execution for all company announcements including partnership news, fundraises/milestones, personnel announcements, industry awards and more; internal comms
- Executive visibility: draft and place bylines and op-eds; develop executive social media strategies and posts; secure guest interviews on industry podcasts
- Social media strategy: develop social media strategy, content calendars & social media copy (FB, LinkedIn, Instagram)
- Trade show support: amplify visibility at industry events via panel discussions/earned speaking opportunities; on the ground media support; coordination with trade show communications teams
- New business support: draft RFP responses, build new business proposals and pitches, conduct competitive research & media audits
- Crisis communications and issues management: draft crisis management playbooks/scenario planning, provide ongoing strategic counsel, draft media statements, facilitate media inquiries